Luminate

Luminate

LOGO & BRANDING

For this exclusive, by-invitation research panel focused on people’s home Internet use, we created the logo and branding, and extended that to the welcome kit packaging and a targeted series of email banners. The panel had a target number of recruits from specific demographics, and after our launch, filled completely. Slots on the panel are now difficult to secure, and open up only when existing members choose to leave.

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