Cloudrise Branding



Data protection, cloud security, and privacy firm Cloudrise had a logo and basic colors, but not much more. They needed to create and implement a cohesive brand that speaks to their market. We led Cloudrise through the creation of a brand brief that defined their competition, differentiators, and market to develop their brand voice, tone, values, and personality. We used that to craft their visual identity that included brand basics like fonts, colors, and imagery, as well as custom background patterns, shapes, and icons. We then deployed the brand on the new web site, datasheets, case studies, and PowerPoint template, and created a 32 page brand guide to ensure future materials communicate the brand effectively.

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