CalOrigin Marketing Materials

CalOrigin Marketing Materials

Client: SICPA

SICPA is one of the world’s leading providers of secure identification, traceability, and authentication solutions, making security inks for banks and governments, track and trace systems, and anti-counterfeit technologies. Nimble has worked with its U.S.-based marketing team since 2017 to produce materials that work with their brand while appealing to unique American target markets. For the launch of their CalOrigin cannabis track and trace solution, Nimble created and executed the “Always California” campaign aimed at consumers, growers, and municipalities. We produced educational brochures, demo books, and postcards. We created signage and promo materials for retailers, a responsive consumer web site, and all the other necessary pieces for the launch. In less than a year, the product was tracking more than 1.5 million plants and 3 million products.

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